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E-Commerce sector thrives rapidly with approximately 12-24 million websites globally. Magento, a robust eCommerce development platform, accounts for around 12% of all these sites. With the advent of Magento 2, the Magento eCommerce development has gained more popularity among retailers and entrepreneurs. However, growing competition in the eCommerce sector makes it difficult to find customers for increasing sales online.

Though better insights of various factors like online marketing trends, customers’ expectations, and online shopping behaviors of customers play a vital role in making your eCommerce shop successful, here we will discuss tips to boost sales from the Magento platform’s perspective. It is fair to mention that Magento is an excellent CMS (Content Management System) that provides all features and functionality to make your online shop interactive to get higher conversions.

Here are the top seven tips to consider for improving the online shopping experience of your potential customers. Whether you want to go for Magento website development or you have a Magento store, these tips can be useful. But, before moving to these tips, let’s quickly go through key factors that affect the shopping experience of your customers.

Which are the key factors to consider for enhancing online sales?

·         Giving Delivery Time Estimate to your customers

·         Keeping the checkout process short and simple

·         Offering free shipping facility whenever is possible

·         Providing easy and quick return policy

·         Giving safe, speedy, and secure payment facility

Our seven tips revolve around these factors to help you increase sales of your Magento web store. Let’s discuss how these tips can take your online business to a new level.

Which are the top seven ways to boost sales of your Magento store?

·         Reduce PLT (Page Load Time)

As per an official finding, a one-second delay in the page loading can decrease customer satisfaction by 16% and conversion loss by 7%. This is the reason why website speed is among the top priorities for all sorts of websites in the year 2020 and beyond. Google prefers websites with a page load time of 2 to 3 seconds. When you assign the Magento web project to an eCommerce development company, it will ensure that all the pages of your online store load quickly. The development company optimizes the file sizes, compresses JavaScript and CSS files, and arranges a database to speed up your online store.

·         Optimize Homepage

The homepage plays a vital role in ensuring the success of your Magento website. You can engage visitors through an appealing homepage. You can keep on adding new products or ‘Hot’ products on the homepage to promote them effectively. Also, if you have a large collection of products, it is better to highlight them on the homepage. Amazon does it smartly. It can help your visitors or existing customers know which items are available in your store. Homepage optimization can bring your visitors back frequently to your shop. It results in increased sales. 

·         Offer free delivery

This is one of the most effective online marketing strategies. It can boost sales by giving your customers a strong reason to buy from your store. Free delivery or free shipping can appeal to visitors and gives your online shop a competitive edge over other websites. A survey has found that people tend to add more items in their shopping cart after seeing the free shipping option. 

Also Read- Why You Should Opt for Magento eCommerce Development to Thrive Your Business?

·         Provide user-friendly checkout

You can ask for a short and simple checkout process to the Magento development company. An easy-to-understand checkout process can reduce the cart abandonment rate because customers do not leave the process in the middle. On the other hand, a complex and lengthy checkout process can affect user experience and your potential customers tend to abandon shopping carts. A user-friendly checkout needs to be quick and intuitive. The checkout page should have minimum components or elements to avoid distractions. The checkout form should ask only necessary information to the customers including payment and delivery options.

·         Give multiple payment options

Today, people prefer multiple payment options for having more convenience while shopping. Magento development services can assist you to integrate payment gateways in the Magento store to give your customers secure and rich shopping experience. You should give a payment facility through credit cards, debit cards, net banking, and eWallets. If you want to become a global eCommerce player, you need to offer all available payment options in your Magento store.

·         Use notifications

Push notifications can be a great booster for your business. You can send notifications regarding new arrivals, promotional schemes, order details, and payment information to your customers. From spreading awareness to winning the trust of your customers, push notifications can serve many objectives effectively. However, you need to use them wisely because too many and frequent notifications can annoy your customers.

·         Make your store responsive

One of the biggest benefits of Magento web development is you can get a mobile-friendly online store. In today’s mobile-driven age, people like to search and shop for products using their mobile devices. Your responsive Magento store not only improves the SERP ranking but also attracts more customers through a mobile route. It can help you increase the conversion rate and sales. You need to make sure that your Magento store runs seamlessly across multiple mobile devices.

Concluding Lines

Magento eCommerce development is indeed the first step toward the success of your online shop. But, ever-increasing competition demands more efforts to attract customers toward your store. Highly accessible, user-friendly, and interactive Magento web store can work wonders. All you need to provide a pleasant shopping experience to your customers every time. Robust and reliable Magento development services can help you achieve this objective.

Suria International is a renowned Magento web development company. If you are looking for an appealing and seamlessly-performing online shop using the advanced Magento 2, we can give you 360-degree solutions. Simply drop us a line at business@suriainternational.com and our expert consultants will assist you to make the most of Magento eCommerce shop for your business.