Key Challenges in Developing E-Commerce Mobile Application
From searching to shopping and interacting on social media to reading reviews- a smartphone is becoming the first choice of millions of people globally. This trend leads to mCommerce and compels online store owners to come up with a seamlessly performing app for their customers. An eCommerce app with desired features not only attracts more people to your business but also assists you to gain a loyal customer base over the period.
However, developing an eCommerce app is a herculean task even for experienced app developers. An eCommerce app development company has to consider various aspects while emphasizing accuracy. What’s more, it is imperative to analyze the market trends and the customer’s expectations. For example, the world passes through a pandemic age, and it has changed the way we live and shop.
These days, it is necessary for eCommerce app developers to add a feature known as ‘No Touch Delivery’ for customers who prefer staying away from delivery persons while getting the orders at their doorstep. As an entrepreneur, you may find the cost of eCommerce app development a bit high, but it is an outcome of development challenges and ever-changing trends. It is fair to mention that over the period, you can get a higher ROI through a flawless and user-friendly eCommerce app.
Let’s go through common eCommerce app development challenges that developers need to address.
Top Five Challenges in Developing eCommerce Mobile Apps
It all starts with choosing the right technology for developing a customized app. Here we dig deep into the top challenges.
- Choose the Right Technology
Advancing technology has brought several robust platforms for developing a customized web or mobile app. For example, Shopify is an ideal platform for small to mid-size businesses and even for startups, whereas Magento is an excellent platform for small, medium, and big enterprise solutions for developing a qualitative eCommerce mobile app. Also, developers need to identify the target audience and decide the OS accordingly.
For example, if they want to build a web app, it should run seamlessly across all major browsers including Chrome and Safari. If an eCommerce store owner wants to bring a mobile app, then it is necessary to determine the platforms from Android, iOS, and cross-platform apps. The right technology can be selected on the basis of various aspects including features to be included, app security, target audience, flexibility, and the like.
- Focusing on App Security
This is the biggest challenge for eCommerce app developers. All eCommerce apps have to offer secure online transactions while protecting the customer’s confidential data. Any successful attempt to breach the customer’s data can cause an eCommerce business steep decline in reputation and customer base. With the growing instances of cybercrimes and increasing risk of malware activities, it is of the utmost importance to focus on app security.
E-commerce app security is associated with customer loyalty and reliability. As the app transfers and carries sensitive information, it is necessary to give additional security features in the app like fingerprint scanning and encryption while following all the prevalent safety standards.
- Adding the Right Features
This is also a major challenge. Owners and developers need to define all the necessary features to attract more people and remain competitive. In other words, if you do not include useful features, the app may behave differently than your customers’ expectations and give a negative experience. Also, as your app is an online representative of your business, any wrong or irrelevant features can bring the wrong understanding of business to the customer’s mind.
Apart from regular features like a search bar, shopping cart, and menu bar, developers have to take care of keeping navigation simple and payment gateways secure. Social media integration and feedback features will be welcomed additions to your app.
- Expertise and Experience
When you hire eCommerce web developers, you always ask for their experience. Similarly, it is necessary for you to ask about the skills and experience of mobile app developers in building eCommerce apps. Even experienced mobile app developers may find it difficult to make an eCommerce app if they do not have a proper idea of the business model and market trends. Also, every online business is based on different technology, and therefore, it is necessary for developers to have hands-on experiences with a specific technology.
Another big challenge for app developers is to meet deadlines because, in a highly competitive eCommerce sector, TTM (Time to Market) plays an important role to get success and stay ahead of the curve.
- Payment Gateway Integration
Today, technology evolves to offer multiple online payment options to customers. It is necessary for app developers to choose and integrate the payment gateway into the eCommerce app that enables your customers to pay through any mode they like. For example, your eCommerce app should be capable of accepting payments through credit cards, debit cards, net banking, and UPI. Big eCommerce app players like Amazon has integrated mobile wallet into the app to facilitate their customers to pay in a swift and seamless way using the wallet.
Finally, the digital payment methods you offer should be simple, secure, swift, and seamless. It is also necessary to integrate the refund process into the app along with a COD option.
When you want to build an eCommerce application to boost your business, it is necessary that you hire experienced app developers from a reputed company. It can help you mitigate various development-related challenges and meet the user’s expectations effectively. An eCommerce app development company with experienced and dedicated developers can assist you to come up with one of the best eCommerce apps for your business.
Suria International is a renowned eCommerce app development company. Our in-house teams of certified Magento developers and app developers can help you grow your online business by developing seamless eCommerce solutions. If you want to give your eCommerce business the advantage of a thriving mobile platform through a user-friendly and feature-rich app, simply send us an email at firstname.lastname@example.org. We will contact you soon with the complete roadmap.