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The eCommerce development domain has gained ground quickly in the corporate world in recent years. Thanks to advancing technology, we have many eCommerce development platforms available to meet the diverse needs of the online business while addressing the increasing competition. Out of them, Magento has remained the most popular platform with user-friendly and business-focused features. With continuous evolution in features and functionality, Magento has delivered better performance than its peers.

It is interesting to jot down the latest Magento eCommerce development trends that are going to dominate in the year 2021 and beyond. As a renowned Magento web development company, we use these trends to build the next-gen eCommerce solutions for our esteemed clients across the world. Let’s have a look at these trends.

Top E-Commerce Development Trends to Dominate in 2021

• Micro Interactions

It is imperative for you to provide an interactive and personalized experience. It can make them feel special and they remain connected to your business with more enthusiasm. Be it a first-time visitor or a regular customer, micro-interactions can retain them for a long time. It is a simple yet powerful marketing technique that can help you attract the target audience. What’s more, the eCommerce development company can build a responsive website for your online business to attract many visitors from a smartphone-using audience.

• Live Streaming

This feature can be a game-changer in the eCommerce industry. Magento 2 has brought this feature after realizing the advantages of audio-visual content in the eCommerce market. You can provide a product demo through a live broadcast on your eCommerce website or social media channels using this feature. It is particularly useful in recent times as the world battles against the deadly virus mainly by staying at home.

Live streaming can give an opportunity to expand your reach and interact with potential customers. You can add this feature to the existing Magento 2 website to drive more online traffic. Also, real-time interaction through live streaming ensures higher customer satisfaction because you can resolve all the queries of prospective and existing customers instantly. You can hire Magento developers to leverage the full potential of audio-visual content to increase the conversion rate.

• Push Notifications

Push notifications can act as a powerful marketing tool if executed properly. They can increase the sales of your eCommerce enterprise by retaining existing customers for the long term. Magento 2 platform has a robust capability of delivering personalized push notifications for regular customers and visitors of your eCommerce websites.

The platform enables you to analyze the customer’s buying patterns and send personalized notifications accordingly. Magento 2 has web push notification functionality that facilitates you to communicate with your customers even if they have closed your website. It gradually converts your existing customers into permanent customers and you can grow your business amid intensifying competition.

• Voice Search

This is a next-gen shopping method. It rules the eCommerce industry by providing an improved shopping experience. Voice-based searches enable your customers to get rid of typing a single word to find their favorite products or services. Google has directed to add textual content for voice search. It shows the content in rich snippets. Product searches and classification can also be addressed interactively by introducing voice-based search. You can consult a reliable Magento development company to implement the voice search strategy properly in your online store.

• Material Design

The search engine giant Google has introduced the concept of Material Design or Quantum Paperback in 2014. It has set the standards of design. You can enhance the user experience by designing an online store based on this concept. Magento 2 platform offers material design-based themes and layouts. What’s more, the Magento layouts have padding, animations, reactive transitions, grid design patterns, and design effects including lighting and shadows. Magento development services enable you to come up with a clean, catchy, and user-friendly website based on Material Design.

• Artificial Intelligence

Artificial Intelligence (AI) and chatbots gain popularity swiftly because they can enhance the customer experience significantly. On one hand, AI technology offers you valuable insights related to the shopping pattern and behavior of your customers, and on the other hand, interactive chatbots can give your customers a human-like interactive experience. Chatbots enable eCommerce business owners to get rid of hiring customer support executives on a 24/7 basis. In the coming years, we will see the rise of AI and chatbots across eCommerce websites and applications.

• Personalized Experience

This is the most crucial factor amid intensifying competition. Personalized experience plays a vital role in retaining customers by offering recommendations and offers based on their preferences. Magento 2 has built-in features for segmentation and personalization, and it can be easily integrated with the chatbot and AI strategies to meet the customer’s expectations efficiently. You can hire Magento developers for offering a personalized experience to your customers.

Integration of these trends and functionality can contribute to increasing organic searches of your eCommerce website.

Concluding Lines

Magento eCommerce development is a need of the hour to thrive amid intensifying competition. The ever-evolving Magento platform is capable of meeting the customer’s expectations while delivering a seamless user experience. You can grow your eCommerce business by having a seamless-running Magento store. All you need to consult a reputed Magento web development company to make the most of this excellent eCommerce platform.

Suria International is a Singapore-based, leading Magento development company. We offer 360-degree Magento development services through an in-house team of dedicated and certified Magento 2 developers. We integrate advanced Magento features in robust and user-friendly online stores to meet your ever-changing online business requirements. Whether you want to know more about our eCommerce development services or hire Magento developers, simply send us an email at business@suriainternational.com. We will get back to you soon.