Followerwonk is a Twitter networking tool that helps you identify other Twitter users with specific interests, sorted by how popular they are. There are a number of tools out there that do things that are similar to this, but Followerwonk is better than them for a few reasons: You don’t need to sign in or give it information about yourself, it’s very fast, and it doesn’t just do the basics like “Find users like me”. As marketers, we usually aren’t trying to find more people who are just like us, but instead trying to find people in certain segments or topic areas.
Their sorting and ranking is also useful because it places the likely influencers and predictors of the field at the top of the rankings very reliably, and so you can quickly assemble the list of 10 or 15 primary people that you would like to reach out to. You can reach out to them directly from Followerwonk once you’ve established who in a specific field that you want to contact, and engage with them. If you’re instead just trying to build followers, you can also do a search for the people who follow the most people, and then follow them from Followerwonk – They are the people most likely to end up following you back.
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