Top Five Factors to Consider before Developing On-demand Food Delivery App
We can seldom find a person who has not heard of UberEats, Postmates, or GrubHub these days. People prefer to use these on-demand food delivery apps to place orders online and get the delivery of their favorite dishes at their doorsteps. Customized food ordering and delivery apps have changed our way of getting food, and our taste buds need not wait for a long time thanks to these apps. No wonder, the on-demand food delivery applications are popular among people of all ages.
In this quarantine period, when all sorts of businesses suffer a lot across the world, the food delivery business is on the rise with the help of on-demand delivery apps. Many entrepreneurs and business persons look for establishing a food delivery business based on such apps. However, developing a custom food delivery app with desired features is a herculean task especially when many restaurant chains and even single restaurants plan to come up with an app.
If you want to bring the next UberEats or GrubHub on the market, you need to keep several points in mind. Here we discuss the top five factors that you should consider before opting for on-demand food delivery app development.
Five Tips to Make Your Food Delivery App Successful
- Find out the hot trends of your industry
The food delivery industry is thriving. During this pandemic age, people prefer to give orders online to stay away from long queues and crowded restaurants. Many restaurant owners and startups have already launched dedicated food delivery apps to get benefits from this changed lifestyle. If you want to stay ahead of competitors, you need to know the hottest trends in the food delivery domain. For example, you can consider giving a feature to facilitate your customers to give orders through social media accounts. Domino’s Pizza is the first company to introduce this feature and many food delivery companies have followed suit. Grubhub has integrated its ordering system with Amazon’s virtual assistant, Alexa. It not only enables customers to place orders but also tells the estimated time of delivery. You can also integrate such advanced features to stay ahead of the curve. A smartwatch-based ordering facility is also one of the hottest trends in the food delivery industry.
- Select the food delivery model
This is the most important factor to consider. You need to think of the delivery network, restaurant infrastructure, ordering capacity, and other aspects while selecting the business model. Currently, three models are prevalent in the food delivery market. They are- Order-only Model, Order and Delivery Model, and Integrated Model.
Companies like JustEat and Eat24 have adopted the order-only model. This model enables your customers to place orders and you can manage them. It does not include the delivery of food items. This model is good for startups but then it is full of competition. UberEats and Doordash have adopted the order and delivery model. As compared to the order-only model, this model needs more investment because you need to provide a delivery facility to your customers as well. This model is expensive but it can generate more revenue through commission and delivery fee. The integrated model includes both ordering and delivery, but it is limited to a particular restaurant. For example, if you come up with a food delivery app that facilitates your customers to order and get delivery from your restaurant, it is called an integrated model. Here, customers have a limited choice because they have to select items available in your restaurant only.
- Identify your target audience
It is necessary to make your restaurant app successful; you need to know your customers. Why? It is because once you know what they prefer and what they dislike, then you can easily come up with an app that meets their expectations. As a food delivery startup, it is easy to study the market trends and do research on people’s preferences because usually food delivery startups focus on the local market.
Some of the points for studying the target audience are-
- How do they order food delivery?
- What is the average age group of the target audience?
- What are the key problems people face while ordering online?
- What can be the USPs of your on-demand food delivery app?
Answers to these questions can help you define the necessary features for your app.
- Select the features for your app
An on-demand food delivery app like UberEats needs all user-friendly features and flawless functionality. Basic features for the food delivery app include registration/login, menu, search/filter, order placing, checkout, and payment gateways. Additional features are notification, order tracking, reviews, and help center. These additional features can make your app more popular in a short time. However, if the restaurant startup has budget constraints then it should come up with an app with basic features and include the additional features in subsequent versions.
- Select platform and development company
As per the target audience, you need to select the platform for developing your food delivery app. You can also consider a cross-platform app for your restaurant that can seamlessly run across iOS and Android OS. However, it is better to consult a reliable on-demand app development company with desired features and information about your target audience. The app development company can guide you about the market trends and give an estimated quote based on the app features.
Here, it is fair to mention that even if you get an app at dirt cheap rates, you should never build an app from a freelance developer because you may end up in compromising on features and functionality.
A food delivery app with desired features can generate steady revenue for your hospitality business. But then, you need to take these factors into account to make your app successful. Also, it is necessary to build a robust delivery network that supports your app and food delivery business. It is better to consult a reputed on-demand app development company to get proper guidance and a quote for your feature-rich food delivery app.
Suria International is a renowned mobile app development company. Headquartered in Singapore, the company has offices in Canada, the UK, New Zealand, and India to serve its global corporate clientele. With a robust in-house team of experienced app developers, Suria International has built many user-friendly apps across different industry verticals to date. You can hire dedicated mobile app developers to build an on-demand food delivery app like UberEats from Suria International at competitive rates.
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