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Top open-source CMSs including WordPress, Joomla, and Drupal can be your good choice for developing online storefronts. But, all these platforms have eCommerce plugins or extensions, and therefore, they are not suitable for developing a fully functional, large-scale online shop. Here, a dedicated eCommerce platform known as Magento comes into the picture.

Magento 2 has the latest features and advanced functionality to power future-ready, full-fledged shopping cart solutions. Its excellent performance and user-friendliness with higher security and flexibility help it stand out from several available solutions for eCommerce web development. Magento 2 is a robust platform to develop an elegant online shop. A Magento eCommerce development company can utilize its features to make a customized eCommerce website with desired features.

Here in this blog, we are going to see some of the key benefits of Magento 2 from the perspectives of end-users, developers, and store owners. Let’s start with the end-users because they are the driving force for your online business.

How Magento 2 is useful for end-users or customers?

• Personalized Experience- Online shopping has become a norm worldwide. Thanks to advancing technology, it is possible to track the customer’s shopping patterns and preferences. The Magento 2 platform has the functionality to offer personalized products and services to your customers based on their shopping behavior. What’s more, you can offer marketing incentives of all types to attract and retain customers. Customers or end-users always prefer to get a personalized experience and such an experience results in increasing repeat business.
• Enhanced Search- Your tech-savvy customers want advanced search feature on the eCommerce website. They use this feature to find and explore various products. If your online store has filtered and faceted search feature, then chances are high that your store becomes popular. Magento 2 enables you to integrate such an enhanced search into your website. Also, Magento 2 has smooth and seamless navigation to go through the online storefront with ease.
• Simple Checkout- As an online storefront owner, you need to achieve a higher conversion rate while reducing cart abandonment. A reliable Magento web development company can serve both these objectives by utilizing a streamlined checkout process of Magento 2. Your customers can enjoy a secure, short, and simple checkout process on your eCommerce website.

How Magento 2 is developer-friendly?

Magento 2 is an open-source eCommerce platform with all advanced features. Also, it keeps on updated for improved experience and security. Magento 2 has many templates, extensions, widgets, and modules to enable developers to come up with a customized eCommerce shop as per their client’s business model and requirements.

Also, developers can easily integrate data, third-party tools, and necessary web or cloud-based services in Magento 2-powered store. Magento 2 is based on PHP, and therefore, it has great compatibility with the latest PHP version and related frameworks like Zend. They can also integrate the online store with any databases including MySQL, Hadoop, and Oracle to make the online store more scalable.

Also Read- How You can Boost Sales of Your Magento Store

Magento 2 has a JavaScript library that acts as a default jQuery library, so developers can easily get rid of conflicts between jQuery and Prototype while creating innovative online stores. Also, Magento 2 is highly secure as compared to its previous version because its directory structure in the source is changed. It is difficult for hackers to steal or hack codes directly from the root directory.

Finally, Magento 2 promotes rapid web development. It has a concept of ‘View in Module’ that eliminates complexity in development and reduces development time. Developers can skip defining the configuration while creating a view that can start immediately. Component-based modules of Magento 2 enhance the flexibility and performance of the eCommerce shop.

How Magento 2 is beneficial for online shop owners?

Higher Usability

Magento 2 has a powerful backend for enhancing user experience and increasing usability. It brings automation in the process and order management. Features like sales, shipping, and inventory management are useful for online store owners to manage all processes. Also, Magento 2 provides real-time reporting to enable the store owners to make informed decisions.

Better Optimization

As compared to the previous version, Magento 2 has more SEO and SMO optimization features with a modular approach. It has a simple drag-and-drop functionality to optimize products in your online shop. You can highlight any products you want with ease with the built-in features of Magento 2.

Improved Internationalization

You can hire Magento developers to take your online store beyond geographical borders. Magento 2 supports multiple languages and currencies to facilitate the expansion of your business across different regions of the world.

Mobile-friendly Design

Mobile-friendliness or responsive design is essential for any website under the sun, and your eCommerce website is no exception! You can make the most of the mobile-driven age by developing a Magento 2 store. It can give the same experiences across various screens every time and your customers will certainly like it. Magento 2 has a cross-platform and cross-browser capacity to build a future-ready online shop. This platform can take your online business to the next level.

Concluding Lines

In a nutshell, we can mention that Magento 2 has something for everyone. As a retailer, you just cannot ignore the benefits of Magento 2 for your online business. Time is just right to hire Magento 2 developers to build an online shop from scratch or migrate your existing Magento store to Magento 2. Amid the ever-increasing competition in the thriving eCommerce sector, you can count on Magento 2 for having an edge over your peers.

Suria International is a renowned Magento eCommerce development company based in Singapore. We have built feature-rich online stores to grow the business of startups and established retailers alike. Just send us an email at business@suriainternational.com to migrate your existing Magento store to Magento to or share your project requirements. Our expert business consultants will get back to you soon.